New Fishing

Right now, we've got ice fishing covered with everything you could ever need, including augers, auger bits, tackle boxes, shelters, ice houses, and accessories. We're expanding our fishing lineup in the future, but if you're gearing up for ice season, we've got what you need.

Eskimo is our heavyweight, offering over 100 products. We also carry Jiffy, K-Drill, Marcum, Deep Freeze, and others. These aren't random brands—they're the names serious anglers actually use and trust.

For augers, manual models work fine for thinner ice, but if you're drilling through deep ice all day, consider a gas or electric model. Your back will thank you. Shelters come down to how many people you're fitting inside, how much insulation you want, and whether you can spend 20 minutes setting up. We stock options for weekend warriors and hardcore tournament anglers alike.

Depends on how much stuff you haul around. Light tackle and a few lures? Grab a small utility box. Planning longer trips or ice fishing with more gear? You'll want something bigger and waterproof. We carry CLC and Wild River—both solid names that won't fall apart on you.

Honest answer? We're a 75-year-old family business that started with tools, not a fly-by-night fishing shop. You're getting authentic gear from brands like Eskimo and Jiffy, not knockoffs. Additionally, we've over 80,000 products available if you need anything else, and free shipping is offered on most orders over $199.